Baseline

Traffic readiness problems

These are short, blunt pages for common issues that make ads feel random and organic traffic stall. Each one links back to the scan.

Is your site ready for paid ads?
A quick checklist for whether you are about to pay for bad data.
How to tell if GA4 is broken
GA4 being present does not mean it is working. Here are the common failure modes.
Why Google is not indexing your site
Discovery blockers that keep a site invisible, even if the content is fine.
Indexed vs discoverable
The difference matters. Most early issues are discovery, not quality.
Tracking mistakes that break attribution
The quiet errors that corrupt reporting and make decisions feel like guesses.
Why traffic fails on broken sites
Traffic does not fix broken systems. It just exposes the leaks faster.

Next step:

Run a free Baseline scan