Getting started
- Enter a public website URL
- Choose standard or paid readiness mode
- Review critical gaps, warnings, and confirmed signals
Practical guides for reading Baseline results.
Use this lightweight documentation to understand what Baseline scans, how to interpret results, and when to verify findings in your own tools.
Understanding scan results
- Critical gaps need attention before relying on the site for marketing
- Warnings are meaningful but may need manual confirmation
- Confirmed signals were visible to the public scan
Critical gaps vs warnings vs confirmed signals
- Critical gaps can block measurement or readiness
- Warnings are possible issues or incomplete signals
- Confirmed signals are not guarantees, only public observations
Paid readiness mode
- Use it before paid campaigns
- It emphasizes analytics and pixel readiness
- It does not access ad accounts or private conversion data
Known limitations
- Consent tools and JavaScript rendering can hide tags
- Private analytics settings are not available
- A single scan reflects the site at that moment
Supported checks
- GA4 and Meta Pixel visibility
- Title, meta description, H1, canonical, sitemap, and robots basics
- Search Console verification, Open Graph, and selected infrastructure signals
Related guide
- Why Baseline is better than prompt-based AI audits Learn more
Browse Problems or Run a Scan
Read issue guides, then scan your own site when you are ready.