What Baseline is
- A lightweight public-signal scanner
- A readiness check before campaigns or launches
- A plain-English guide to common marketing infrastructure gaps
A pre-flight check for marketing infrastructure.
Baseline helps teams avoid wasting ad spend before tracking, SEO, and visibility basics are in place. It is built around readiness, public signal integrity, and practical next steps.
What Baseline is not
- Not a replacement for private analytics tools
- Not an SEO crawler for every page on a large site
- Not a guarantee of rankings, attribution, or campaign performance
Why it exists
- Teams often discover broken tracking after traffic starts
- Simple metadata and ownership gaps can weaken launches
- A fast public check helps prioritize fixes before spend
How to use it
- Run a scan on the public URL
- Review critical gaps and warnings
- Verify fixes in your CMS, tag manager, and private tools
Reliability
- See how deterministic verification differs from generic AI advice Learn more
Run a Scan
Check your site before a campaign depends on it.