What Baseline checks
- Tracking and pixel visibility
- SEO basics like titles, descriptions, H1s, and canonicals
- Ownership, crawlability, social preview, and infrastructure signals
Public-signal checks before you send traffic.
Baseline gives teams a lightweight pre-flight check for marketing infrastructure by reviewing signals that are visible from the public web.
What it does not check
- Private analytics accounts
- Server-side conversion accuracy
- Revenue, CRM, or ad-platform performance data
How public-signal scanning works
- Baseline fetches public pages and supporting files
- It looks for browser-visible tags, metadata, and HTTP signals
- It reports what can be observed without logging in
Paid readiness mode
- The paid toggle raises the bar for campaign launches
- It highlights measurement and pixel gaps that matter before spend
- It does not guarantee ad-platform attribution
Why tools can differ
- Consent banners may hide tags until accepted
- Tag managers can load signals after JavaScript runs
- Private analytics tools can see account data Baseline cannot access
After a scan
- Fix critical gaps first
- Confirm important tags in your own analytics tools
- Re-run Baseline after deployment or template changes
Compare approaches
- Why Baseline is more reliable than generic AI audits Learn more
Run a Scan to Check Your Site
Use Baseline before launches, campaigns, migrations, and paid traffic pushes.